Adobe Exits Women’s FA Cup: FA Seeks New Title Sponsor for Next Phase

The Football Association (FA) has begun the process of securing a new title sponsor for the Women’s FA Cup following the conclusion of its three-year partnership with Adobe.

Adobe assumed title sponsorship in November 2023, renaming the competition the Adobe Women’s FA Cup and equipping participating clubs with digital content tools to enhance fan engagement. The agreement is set to expire on 31 July 2026 and will not be renewed.

As the competition progresses into its next phase, the FA looks forward to securing a new partner. The preliminary rounds start on 23 August, so the governing body might not have a title sponsor initially while finalising a long-term deal.

The Women’s FA Cup has previously been sponsored by companies like Vitality and SSE. The search for a new sponsor reflects the growing commercial momentum in women’s football, which sees substantial investment in domestic competitions.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​