2026 FIFA Word Cup: Shakira Reportedly Earned €17.5 Million

Colombian singer Shakira reportedly generated an estimated €17.5 million through her involvement in the 2026 FIFA World Cup, emerging as one of the highest-profile entertainers to benefit commercially from the tournament’s global reach.

The Grammy-winning artist, whose music has long been associated with international football, performed during the tournament’s opening ceremony and at the final’s halftime show. Her appearances renewed global attention on her catalogue, driving increased streaming activity while strengthening her commercial profile throughout the 48-team tournament hosted across North America.

Shakira’s presence showed the growing intersection between sport, entertainment and global commerce. Her performances, featuring songs closely linked with football celebrations, reinforced her status as a global cultural figure capable of commanding an audience well beyond the pitch.

The figures highlight the commercial opportunities created by major sporting events, where global visibility can translate into increased brand value, fan engagement, streaming revenue and endorsement deals.

For Shakira, the reported €17.5 million windfall further illustrates the enduring commercial power of her music and her long-standing association with football, as the world’s biggest sporting event once again brought together sport and popular culture on a global stage.